Supporting our Success: Technology & Coaching
One of the biggest advantages to The Cherrington Experience (TCE) is the tools and support students can access to help enable their success.
What Tools and Technology does Cherrington Media Provide in the Mentorship?
The AdTech landscape is super confusing and very, very large. As a TCE student, you’re given access to DSPs and AdExchanges that you would not be able to access as an independent marketer. Many of the tools are proprietary to Cherrington Media and were built by their in-house team of developers to help Adam achieve his goals. He then has shared them with his students to help streamline our education and success.
And the technology isn’t limited to running the ads! Adam’s team has built several other tools into the program to help create the best images and headlines to improve CTRs and, ultimately, acquisitions. As with all technology, sometimes things need to be repaired or fixed and there’s a whole team of developers working to get it right for us. And sometimes things just need to be easier - they do that, too!
What Makes Cherrington Media Coaches so Unique?
The coaches have all been students of TCE at some point. (Even the CEO is a former TCE student!) Every coach understands and empathizes with the challenges of learning a new skillset and is invested in seeing your success. They’re curious learners and provide fantastic encouragement for all the students.
In other mentorships, I’ve been one of many students assigned to a single coach. If I didn’t like their style or our schedules didn’t match, I was out of luck. With TCE, you can interact with all of the coaches on the live calls, find the ones that share your style or you find particularly encouraging and build a meaningful relationship with them. They are smart, experienced, and are eager to help each of us succeed!
Beyond the live calls, the TCE community just recently moved from a platform that was more announcement based to one that is more interactive. Coaches and students are in there regularly (almost 24/7?) to help answer questions, motivate you, and become your biggest supporters.